.YOU MAY not realise it, but various fonts bring about different feelings. Serif font styles, with little movements by the end of letters, are actually commonly located in manuals and papers. They appear dependable and authoritative. Sans serif font styles, which appear, can easily show up present day as well as casual. Aesthetic consistency provides readers a sense that they understand where they stand up it aids to build trust. When it comes to The Financial expert, it sets the tone for our journalism.